Giacomo Ferruzo

I am a Peruvian advertising professional with over 25 years of experience in the industry, having started my career as a Creative Copywriter in 2000 and progressed to Creative Director in 2011.

Throughout my career, I have worked at leading advertising agencies in Peru and Ecuador, including FCB Mayo, McCann, Grey, Publicis, Euro RSCG, BBDO, Young & Rubicam, and Volver D6.

My experience spans the strategy, conceptualization, and development of integrated advertising campaigns across television, digital, print, radio, and out-of-home media. I have worked with major local and international brands such as Coca-Cola, BBVA, Nestlé, Samsung, Ripley, Movistar, Oreo, Domino's Pizza, Nivea, Volkswagen, SANNA, Mitsubishi, Claro, Avianca, Pepsi, Braedt, Banco Falabella and Peugeot, among others.

My approach to creativity is rooted in a simple belief: the most powerful ideas are those that connect creative thinking with clear communication and marketing objectives.

My work has been recognized at prestigious national and international advertising festivals, including El Ojo de Iberoamérica, Effie Awards, Caribbean International Advertising Festival, Gran APAP, Amauta, and Dial de Oro. In 2011, I received the highest creative performance evaluation from the McCann Worldgroup Creative Council.

I have also served as a jury member at several renowned advertising competitions, including El Ojo de Iberoamérica (2012 and 2016), New York Festivals (2014), The Pioneering Spirit Award (2014), Effie Awards (2024, 2025, and 2026), and FIAP (2025).

Beyond my work in advertising, I am a professor at Universidad Peruana de Ciencias Aplicadas (UPC), where I teach advertising creativity and campaign development. I have also taught at Universidad Tecnológica del Perú (UTP) and Instituto Peruano de Publicidad (IPP), and have been invited to speak at Universidad de San Martín de Porres and Instituto Toulouse Lautrec.

I am also the co-host and co-creator of Adnálisis, a video podcast on YouTube dedicated to analyzing advertising campaigns, creativity, and marketing from both strategic and creative perspectives.